“The best time to plant a tree was twenty years ago. The second best time is now.”
Ancient Proverb
Mission
Mouth of the Amazon (M.O.A.) is a not for profit organization whose sole focus is to mitigate the destruction of native forests and promote sustainability in the Amazon as well as address climate change in the region by focusing on specific problems in affected areas of the Amazon in Brazil.
By empowering local indigenous populations to assist in the sustainability and care of their forests and by partnering with scientists, activists and local governments, M.O.A. is able to focus resources to create solutions by tackling problems related to the sustainability and health of the Amazon forest.
Vision
The Mouth of the Amazon Foundation is embarking on an unprecedented long-term conservation initiative through the stewardship of approximately 500,000 acres of Amazon rainforest under a 50-year conservation commitment. Through long-term lease and conservation agreements, the Foundation will be responsible for protecting, restoring, and sustainably managing one of the world's most ecologically significant forest landscapes.
This commitment reflects our belief that meaningful conservation requires long-term vision, scientific stewardship, and enduring partnerships. Over the next five decades, the Foundation will work to preserve existing primary forests, restore degraded areas through reforestation with native Amazonian species, protect biodiversity, and strengthen the ecological resilience of this irreplaceable ecosystem.
The Foundation also recognizes that protecting the Amazon means investing in its future. Through the development of world-class native seedling nurseries, restoration programs, biodiversity research, and transparent environmental management, we are building a model that can be replicated throughout the Amazon Basin.
This is more than a conservation project—it is a generational commitment. By safeguarding nearly half a million acres of one of Earth's greatest natural treasures, the Mouth of the Amazon Foundation is helping ensure that the Amazon continues to thrive for the benefit of local communities, global biodiversity, and future generations.
What we do
Mouth of the Amazon identifies the key reasons why the Amazon is being destroyed in specific geographical locations of the forest. Many of these reasons are complex and not overly obvious, while others are rooted in government policies, poverty and greed.
Once specific problems are identified in these areas, M.O.A. tailors a plan based on science, regional culture, socio economic conditions and government policies.
These solutions are performance and result driven with an emphasis on process in order to achieve a favorable outcome.
The Açaí Program
Açaí is a native palm, indigenous to the Amazon basin and an integral part of M.O.A.’s reforestation efforts. Most growers commercialize acai as a food or nutritional source.
As açaí has seen a boom in worldwide acceptance, private and public enterprises have begun to plant large plantations of this palm.
However, the idea of monoculture agriculture is not what M.O.A. believes to be a sustainable practice that will return the forest to a healthy state.
M.O.A. will not plant açaí in large monoculture projects, but will combine açaí with other species as found originally in nature. Fruit and bi-products will be gathered regionally and then collected and transported to a regional hub near Breves on Marajo island where it will be sold to third parties.
The sale of the açaí will give the native population a sustainable income.
How we do it
Our first order of business is the creation of a genetic database of timber species present in the Amazon Basin. This genetic database is a science informed exercise in storing genetic material for future generations.
In tandem with the creation of the database, M.O.A. will build a comprehensive nursery in the Amazon basin focusing on the diverse timber species of the region. This nursery will be the largest of its’ kind in the Amazon and will address the need for a very large volume of trees needed to successfully re-forest areas that have been cleared and devastated.
Currently, there exists a large deficit in saplings needed to re-forest the Amazon. To compound the issue, there are no large scale nurseries in the Amazon with a comprehensive native diversity of plant material dedicated solely to the not for profit reforestation of the Amazon.
All trees grown and planted will be registered in a blockchain and will subsequently can be part of a larger carbon credit program.
Where we do it
Mouth of the Amazon is focused solely on the Brazilian geographical boundaries of the Amazon Jungle. Specifically, M.O.A. is prioritizing the Amazon basin which comprises Marajo Island on the mouth of the Amazon, which is the largest fresh water island in the world.
Due to its’ proximity to larger cities and larger populations, Marajo Island has suffered significant, above average clearing and non sustainable monoculture agriculture. Other regions in the Amazon basin such as Portel, Moju and nearby areas are important regions that M.O.A. believes to be areas of critical care.
“From 2002 to 2020, there was a total of 64.7 million hectares (159.877 million acres) of humid primary forest lost globally, making up 16% of its total tree cover loss in the same time period. Total area of humid primary forest decreased globally by 6.3% in this time period.”
World Economic Forum
Strategy
For each de-forested area that has been approved for re-forestation, M.O.A. and its’ partnerships will create a plan to allow for the planting of native timber species with long term growth and short term planting of cash crops.
This creates a vehicle for the regional population to not only reforest personal land holdings, but grow crops that will allow for financial sustainability without compromising the health of the forest.
This strategy informs our philosophy to avoid the agriculture of monoculture, a method of agriculture that has been a dominant culprit in regional forest devastation. Through the Blockchain Carbon Credit program, M.O.A. believes that eventually, these projects can become self sustaining.
10 Key ways to save the Amazon rainforest and river system as per the United Nations Sustainable Development Solutions Network and the World Economic Forum.
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🟠 2. The rights of the inhabitants of the Amazon are a priority
Any sustainable development in the Amazon must respect the dignity and rights of its people, the scientists say. Around 35 million people live in the region. This includes more than 400 indigenous and traditional communities who speak more than 300 languages.
🟠 3. Saving the Amazon is a global commitment
Amazonian countries must develop and implement a plan to save the Amazon – and countries around the world must support this. As consumers of products from deforested areas, the most developed countries have a particular responsibility.
🟠 4. Science-based solutions
The recommendations of scientists researching the Amazon – and especially those from the Amazonian countries – will inform the Amazon’s sustainable development. These will also be based on “sound scientific principles”. Innovation must explore options including developing the forest economy and protecting freshwater fisheries.
🟠 5. The indigenous peoples are the guardians of the Amazon forest
People native to the region have managed the Amazon forest for thousands of years, says the Science Panel for the Amazon. Their rights and traditional knowledge and practices must be respected and prioritized.
🟠 6. Real-time monitoring
Satellites and other data tools are critical in the real-time monitoring of deforestation, forest fires and other threats to the Amazon. Data collected on location is also crucial in backing this up. The scientific community must collaborate to implement an early warning system that alerts the world to risks in “near real time”.
🟠 7. A sustainable and efficient economy for an Amazon with a future
Private organizations can’t take part in commercial activities that threaten the survival of the Amazon forest and its people. Agriculture, mining and hydropower must be kept within authorized areas and based on clear science. Improving degraded areas by adopting technology and best practices should be prioritized.
🟠 8. Responsibility for sustainable production
Products from the Amazon must be produced sustainably. All companies trading or using products originating from the Amazon are responsible for this – including investment funds and banks. If any companies or product lines threaten the viability of the Amazon rainforest, consumers should have access to all information on this. Where there have been illegal activities, certification measures and sustainable practices should be adopted at scale.
🟠 9. Urgent forest restoration
The recommendations of scientists researching the Amazon – and especially those from the Amazonian countries – will inform the Amazon’s sustainable development. These will also be based on “sound scientific principles”.
Innovation must explore options including developing the forest economy and protecting freshwater fisheries.
🟠 10. Leveraging / Harnessing new technologies
Advanced science and technologies can save the tropical forest and the Amazon’s ecosystems, peoples and communities. New technologies and high-value bio-industries can be leveraged. These include pharmaceuticals, food, cosmetics, new materials and nutraceuticals – products with health benefits that are derived from food sources, such as nutritional supplements. These must be strictly managed within clear and firm ecological limits.
Accountability
Each tree grown in our nursery as well as each tree planted will be recorded using metadata and blockchain.
This allows M.O.A. to be fully accountable in its’ process while giving us the ability to monitor our projects through GPS, drones and satellite imaging.
Summary
It is a given that large scale devastation of the Amazon rain forest cannot be seen as a positive for climate change and the protection of the world’s greatest area of biodiversity, no matter what your position is regarding Global Warming.
What is often overlooked or ignored is the systematic destruction of the forest by smaller regional players that in sheer numbers of population and over time, causes similar or more alarming results in the loss of one of the greatest producers of oxygen on our planet, more specifically, 20% of the world’s oxygen.
There is a consensus among many scientists that the Amazon Rain forest is at the tipping point. Once we cross this threshold, there will be no going back. The consequences of this occurring will forever affect every living organism on earth in a frightening and irrevocable manner.
Do your part and help germinate the trees necessary to protect our environment for current and future generations. Donate, volunteer or partner with Mouth of the Amazon to help protect one of the most important ecosystems on earth.
“At first I thought I was fighting to save the rubber trees; then I thought I was fighting to save the Amazon rainforest. Now I realise I am fighting for humanity.”
— Amazon Activist Chico Mendes
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Every purchase makes a direct impact. One hundred percent (100%) of the net profits from all Mouth of the Amazon merchandise sales are dedicated to supporting the mission of the Mouth of the Amazon Foundation. These funds directly support our long-term commitment to protecting, restoring, and conserving the Amazon rainforest through reforestation, scientific research, biodiversity preservation, community partnerships, and sustainable conservation initiatives.
When you purchase our merchandise, you are not simply buying a product—you are becoming a partner in preserving one of the world's most important ecosystems for future generations.